Johnson & Johnson Vision Teams Up with Photographer and Author Kate T. Parker for Global Eye-Health Inspired Campaign

Johnson & Johnson Vision announced the launch of Vision Made Possible, a global effort to raise awareness and ignite conversation about the importance of eye health across all ages and stages of vision. To capture the real-life stories of patients, Johnson & Johnson Vision is collaborating with Kate T. Parker, a professional photographer/director and New York Times best-selling author, who is known for her modern highly-stylized approach to visual art and photography.

Vision Made Possible will explore personal stories of patients around the world and eye care professionals (ECPs) across various eye diseases—myopia, presbyopia, cataracts, and others—to highlight how their life improved with better vision and educate others on the importance of comprehensive eye care.

“Sight is our most important sense, and Johnson & Johnson Vision is committed to serving patients’ eye health throughout every stage of their lives,” Peter Menziuso, Company Group Chairman at Johnson & Johnson Vision, said in a company news release. “Vision Made Possible represents our aspiration to elevate the importance of global eye health combining innovation with education and awareness. It starts with an annual eye exam; it continues through healthy lifelong habits. Vision Made Possible is about driving all this and more.”

“I know the importance of early intervention for healthy vision on a personal level because I’ve navigated eye health issues first hand and so has my family, so the opportunity to work on this project is so important to me,” said Kate T. Parker, photographer/director, and New York Times best-selling author. “The opportunity to amplify these stories and capture the power, humanity, and authenticity of how healthier sight has truly transformed these patients’ lives is so rewarding.”

Vision Made Possible will share real stories of individuals around the globe captured by Kate T. Parker across a variety of channels, as well as social content creators who will share their stories through their personal social channels. You can find more information here: https://www.jjvision.com/.