Digital Advertising Specifications

To find out more about rates and various print and electronic advertising opportunities with CRST, please contact:
Tamara Bogetti, Publisher

Leaderboard 728×90
Wide Skyscraper 160×600
Medium Rectangle 300×250
Interrupter 350×150
Scaled Leaderboard 550×70
  • 20k max GIF/JPEG, *40k max FLASH (SWF) **15 seconds max animation
  • All SWF creative must be submitted with a .gif or .jpg back up file. In the case that the visitor does not have Flash (ex. Apple mobile devices), backup images will be displayed automatically.
  • We do not support Flash 10.2, Flash 11, or Flash 12. Make sure that your Flash (SWF) files are Flash 10.1 or lower.
  • Email Newsletter requires static GIF/JPEG
  • *Please include the target hyperlink in an accompanying text file
  • **See more information on Flash click through instructions below.
  • For, supply: (1) Leaderboard, (1) Wide Skyscraper, (1) Medium Rectangle
  • For CRST e-Newsletters, supply: (1) Interrupter, (1) Wide Skyscraper, (1) Scaled Leaderboard

File Requirements

For digital file requirement questions or to submit files, contact:
Laura Hill
Digital Projects Manager

General Requirements

  • Ads must spawn a new window for the landing page when clicked on.
  • Rapid animating, blinking and/or flashing ads are not accepted. BMC reserves the right to reject and/or revise ads that do not adhere to this spec.
  • Ads cannot spawn a download prompt nor download anything on page load, mouse-over or on click – must go to landing page first where a download prompt may be allowed – if user chooses no or closes the download prompt, they cannot be promted again.

Rich Media Requirements

Expanding Ad Specifications: Creative must be a 3rd party served by a below mentioned vendor – 160×600, 728×90, 300×250

  • Accepted Vendors: Eyeblaster, Pointroll Fat Boy, Klipmart, United Virtualities, Eyewonder, Unicast, Motif
  • All ads must be user initiated and must have the same action to close, as it was to expand (click to open, click to close OR mouse over to open, mouse off to close)
  • Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel.
  • Audio/Video may only be within the expanded panel and may play automatically. Stop/Mute and Start buttons are required.
  • 728×90: 728×90 banner – max 20k for gif/30k for flash/30k initial load and up to 100k for streaming; 728×400 max expanded panel (up to 4 panels); width of the panel cannot exceed width of the banner; DOWNWARD expansion only.
  • 160×600: 160×600: max 20k for gif/30k for flash/30k initial load and up to 100k for streaming; 400×600 max expanded panel (up to 4 panels); expansion must be to the LEFT of the Skyscraper; the height of the panel cannot exceed the height of the banner
  • 300×250: 300×250 banner – max 20k for gif/30k for flash/30k initial load and up to 100k for streaming; 600×250 max expanded panel (up to 4 panels); width of the panel cannot exceed width of the banner; LEFT expansion only. The height of the panel cannot exceed the height of the banner.

Video In-Page Banner Ads: 728×90, 160×600 and 300×250 ONLY

  • In Banner Video ads Must be user initiated on the Homepage and Video Pages
  • Accepted Vendors: Eyeblaster, Pointroll Tom Boy, Interpolls, Klipmart, Eyewonder, United Virtualities, Unicast
  • 40k Initial load and up to 100k streaming.
  • Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). Stop/Mute and Start buttons required.
  • Video cannot loop more than one time and cannot exceed 30 seconds total animation.

Flash Click Through Instructions:

All Flash files must use the ClickTAG variable as opposed to hard coding a URL. Please note this example below and instruction: Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {
getURL (_root.clickTag,”_blank”);

This will embed the clickTAG (case sensitive) variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target=”_blank” is required as the “Window” field’s option when setting the getURL action (“Expression” unchecked).

**Click Tag Instructions:
In ActionScript 2 use:

on (release) {
getURL (_root.clickTAG, “_blank”);

In ActionScript 3 use:

link.addEventListener(MouseEvent.MOUSE_UP, clickHandler);
link.buttonMode = true;
function clickHandler(evt:MouseEvent):void{
(new URLRequest(root.loaderInfo.parameters.clickTAG),”_blank”);

Print Advertising Specifications


Space Width x Length
2 Page Spread 18″ x 10.75″
1 Page 9″ x 10.75″
2/3 Page Vertical 5.75″ x 10.75″
1/2 Page Horizontal 9″ x 5.375″
1/2 Page Vertical 4.5″ x 10.75″
1/3 Page Vertical 3″ x 10.75″
1/4 Page 3.75″ x 4.875″


  • The insert rate is the B&W earned rate times number of insert pages
  • Minimum stock weight is 60#. Maximum is 80#
  • Maximum size is 7.75″ x 10.5″
  • Contact art director on all inserts

Agency Commission

Agency commission is 15%

Closing Dates

  • Orders due the 10th of the month preceding issue date
  • Materials due 1 week following ad closing

Mailing Instructions

Address copy, offset material, and insertion orders to:
Cataract & Refractive Surgery Today
1008 Upper Gulph Road, Suite 200
Wayne, PA 19087

Ship inserts prepaid to:
FRY Communications, Inc.
800 West Church Road
Mechanicsburg, PA 17055-3198

Digital File Requirements

  • Pages should be created as a single unit at the exact trim size (9″ x 10.75″)
  • Spread ads should be set up as two facing pages
  • Bleeds must be extended at least .125″ beyond the trim area
  • All live matter should be kept at least .375″ inside the final trim
  • Match print required
  • All ad materials destroyed after 12 months
  • All images must be CMYK and 300 dpi at final print size
  • Press-ready PDF is preferred, contact Art Director if sending other file formats

File Requirements

For production sizes or specification questions or to submit files, contact:
John Follo
Art/Production Director

General Regulations

Short Rates/Rebates: In the event that the advertiser cancels or changes the contract, advertiser agrees to pay the earned rates for all advertisements published under this contract.

Rate Protection Policy: We reserve the right to change rates upon notice. Contracts may be canceled at the time a change in rates becomes effective without incurring a short rate adjustment, providing the contract rate has been earned up to the date of the cancellation.

Contract Conditions:

All advertisements for CRST are accepted and published on the representation that the advertiser/agency is authorized to publish the entire contents and subject matter thereof. The advertiser/agency will defend, indemnify, and hold us harmless from and against any loss, expense, or other liability resulting from claims or suits for libel, violation, or right of privacy or publicity, plagiarism, copyright or trademark infringement, and any other claims or suits that may arise out of publication of such advertisement. We reserve the right to reject or exclude advertising copy which, in our opinion, is unethical, misleading, unfair, in bad taste, detrimental to the public interest, or otherwise inappropriate or incompatible with the character of CRST. CRST is not liable for delays in delivery and/or nondelivery in the event of acts of God; action by any governmental or quasi-governmental entity; fire; flood; insurrection; riot; explosion; embargo; strikes, whether legal or illegal; labor or material shortage; transportation interruption of any kind; work slowdown; or any condition beyond the control of the publisher affecting production or delivery in any manner. Orders accepted under terms of current rate card.